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Rare Beauty Launches First Line

Selena Gomez’s beauty brand will be available in the US, Canada and Mexico on September 3.

Selena Gomez’s Rare Beauty is launching its first line of products in the United States, Canada, and Mexico. The full line includes 14 categories and 150 skus that will be available on September 3, 2020 at Sephora.com, Sephora stores and RareBeauty.com. The brand will launch in more regions around the world in 2021.   With Rare Beauty, Gomez wanted to create a beauty brand that goes beyond physical products, helps people feel good about themselves and celebrates what makes them unique.   “...

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